Tuesday, 27 March 2012

VIEW: Quality VS Price

At this current days, QUALITY holds a secondary role when compared to PRICE?


Being in the Malaysian travel industry for more than 10 years now, I've witnessed the change of trend where quality in services has plunged from being one of the primary reasons to a secondary consideration.   

As co-founder of UNO Quest, thus attending a chain of business deals, I have come across many times the clash between QUALITY and PRICE and it has increased (and still going strong) these past few years. Strong chances, PRICE will be the victor in this clash of the titans.

Most of the time now, I have requests to work-out "mini" programs in order to save costs. Some would even say to cut down all the team-building elements and just come up with something fun but short and..."Oh yeah, please be cheap ah....". As UNO Quest is best known for providing experiential team-building programs with hands-on activities, it was a great challenge to comply with these requests. Failing to comply will result in business loss and clients opting for a cheap tele-match by the beachfront chasing eggs and dipping into flour to look for hidden sweets. 

Since most of the professional team-builders have problems providing quality programs with such a low cost,  many self-claimed team-builders begun popping up and creating ridiculously cheap programs with no learning/educational points embedded in their programs. Some would even end the program without a de-brief and saying...."Hope you had fun and Bye-Bye..."

It is a shame that not many people understand the real reasons why companies invest in team-building. Due to lack of understanding and fueled by cost factor, most people had instill in their mind that team-building is a chance for them to step out of the office, let their hair loose and have some FUN plus free food. Thus comes the other challenge in making clients understand the importance of team-building and the positive impact it will bring. 

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